This 2023 report provides a snapshot of marketing trends within the dairy market in 2019, just before the Covid-19 crisis, in 2020, the year when the pandemic had a maximum impact, and in 2021, as the Covid-19 crisis began to diminish. The report highlights the impact of trends that emerged and developed in the very specific context of the Covid-19 pandemic on the future of dairy. Some of these trends are expected to last, while others were exclusively related to the Covid crisis. It covers a cross-section of product categories including liquid milk, butter and ghee, cheese, yoghurt, cream and ice cream. There are also sections dedicated to the anti-milk, anti-fat and anti-dairy farming discourses, dairy intake recommendations, plant-based products and particular diets (flexitarianism, vegetarianism and veganism).

Cite this content as:

International Dairy Federation. (2023). IDF Global Marketing Trends Report (Bulletin of the IDF n° 522/2023). https://doi.org/10.56169/KAJF4038