In the early 1960s, Spain was opening itself to tourism while still tightly framed by the Franco regime. Ramón Masats was commissioned to photograph the country at that moment. The result, gathered in Visit Spain, sits somewhere between assignment and quiet subversion.
The brief was simple: show Spain. Masats did — but on his own terms. Beaches, fiestas, processions, provincial streets, hotel terraces, roadside scenes. The images carry his characteristic sharpness and wit. He observes without sentimentality, often allowing small details to shift the meaning of a scene: a gesture, a glance, a posture slightly out of place.
The Spain that appears here is layered. Tradition and modern aspiration overlap. The promise of leisure meets the weight of habit. The photographs are direct, formally precise, and often edged with dry humor.
This book revisits that body of work with clarity, placing Masats’ images back into view as both document and interpretation — a portrait of a country learning how to present itself.