Binding: Paperback
Description: This concise practical textbook clearly explains how to go about developing and implementing a global strategy for any organization from Born Global start - ups to more established large companies struggling to manage their global extensions to nonprofits including non - governmental organizations (NG Os) and charities. Written clearly and concisely this volume brings together multiple tools models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses; Cross - cultural communication; Structural considerations; Leadership and motivation; Foreign market entry mergers alliances and acquisitions. Upper - level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester - long project keyed to the book developed and tested by the author.
Title: Managing Global Strategy Developing An Effective Strategy In International Business
Author(s): Johnson William H. A.
Publisher: Taylor & Francis Ltd
Barcode: 9780367462857
Pages: 170 Pages, 18 Tables, Black And White; 34 Line Drawings, Black And White; 2 Halftones, Black And Whi
Publication Date: 10/22/2020
Category: Sales & Marketing