Details

Designed to strengthen hair, this powerful and rejuvenating formula protects against environmental stressors, prevents breakage and reduces tangling. Curl definition is enhanced, moisture levels rebalanced and overall hair health, flexibility and manageability vastly improved. This product is 97% naturally derived, and is the winner of Marie Claire Beauty Awards 2019 for “Best Product for Afro Hair”.

Key Ingredients

Marula Oil, Mafura Butter, Camellia Oil, softening Prickly Pear Seed Oil and Wheat Bran with amino and fatty acids

Directions

This versatile treatment can be used in 3 different ways to adapt to all types of curls - as a pre-shampoo (for fine loose curls), as a deep conditioning mask or as a leave-in conditioner.

1. Pre-shampoo: Apply from roots to ends on wet hair before cleansing. Leave in for -30 minutes or overnight. Rinse thoroughly then wash and style hair as usual.
2. Deep conditioning mask: After cleansing, apply from roots to ends on soaking wet hair. Detangle with fingers, a wide tooth comb or tangle slayer, leave in for 20-30 minutes. Add heat for an extra deep treat - wrap head with our Curl Towel and let your body create the heat. This helps lift the cuticle allowing all the nutrients to penetrate deep into the hair shaft. Rinse and style as usual.
3. Leave-in (for very dry/damaged curls): After cleansing, apply from roots to ends on soaking wet hair section by section. Follow with the Curl Cream and Curl Defining Gel and style as usual.

About Boucleme

“I created Bouclème out of a desire to have healthy, frizz free curls using all natural ingredients. I was frustrated with the sulphate and silicone based curl products available. They stripped away moisture and weighed down my curls. I wanted to create a range of products using pure natural actives that deliver moisture where it’s needed and that with long-term use would improve the condition of curls. Bouclème natural curl care was born out of an authentic love and respect for curls, created by one curly for others.”